Google Search & Performance Max (PMax) Ads

Meet intent.Make an impact.

Search and Performance Max campaigns built around your next customer. We bring clear thinking, careful craft and practical expertise to every stage of the work.

Start a conversation ↗↓Explore the possibilities

A laptop displaying website analytics and performance information

People reviewing digital work on laptops in an office

The approach

Growth starts with understanding. Your business. Your audience. And the moments that connect them.

Every engagement starts with your goals. We shape the right combination of thinking, design and execution to move them forward.

Independent thinking.
Connected delivery.

Our capabilities

Engineered Google Ads Architecture That Eliminates Wasted Spend

A closer look at what we do, how it works, and the details that make it useful for your business.

CAPABILITY 01

High-Intent Keyword Sculpting

Targeting exact-match and phrase-match keywords with high commercial intent while aggressively filtering out informational queries and job seekers.

Extensive negative keyword lists updated weekly
Search terms report auditing to eliminate junk clicks
Competitor brand name conquesting campaigns

Discuss your project ↗

Data visualisations and charts on a computer display — 02 / 06

CAPABILITY 02

Performance Max (PMax) Campaign Scaling

Leveraging Google’s machine learning to display high-performing visual and text ads across Search, YouTube, Gmail, Maps, and Display networks.

Custom audience signal creation using first-party buyer lists
High-resolution image and video asset group curation
Final URL expansion exclusions to protect core brand pages

Discuss your project ↗

CAPABILITY 03

Quality Score & Ad Rank Optimization

Writing compelling ad headlines and pairing them with high-speed landing pages to earn high Google Quality Scores, cutting your cost-per-click (CPC).

15 unique headlines and 4 descriptions per responsive ad
Complete ad extensions (Sitelinks, Callouts, Phone, Structured Snippets)
Landing page keyword congruence matching

Discuss your project ↗

A designer planning user experience wireframes on paper — 04 / 06

CAPABILITY 04

Google Shopping & Merchant Center Management

For ecommerce brands, we optimize product feeds with rich titles, custom labels, and accurate pricing to dominate Google Shopping listings.

Feed optimization with rich keywords and GTINs
Promotion and discount badges on shopping cards
Target ROAS bidding segmented by product margin tiers

Discuss your project ↗

A collaborative planning session around a table — 05 / 06

CAPABILITY 05

Local Service & Geo-Targeted Campaigns

Dominate local service searches in specific cities, ZIP codes, and radius zones with call-only ads and Google Maps promotion.

Radius bidding adjustments based on location profitability
Call recording and lead qualification tracking
Google Business Profile location extension linking

Discuss your project ↗

A laptop showing software development work — 06 / 06

CAPABILITY 06

Offline Conversion Tracking & GA4 Sync

Connecting your CRM sales back into Google Ads via GCLID tracking so algorithms optimize for closed revenue rather than cheap inquiries.

Enhanced conversions for web and leads
GA4 conversion event synchronization
Automated bid adjustments for high-value lifetime customers

Discuss your project ↗

Project concepts / Google Search & Performance Max (PMax) Ads3 PROJECT EXPLORATIONS

Different challenges.
Distinctive possibilities.

Explore service-specific ideas for businesses in the UK, USA and UAE. Open each project to see the brief, visual direction and, where available, a detailed case study.

Concept projects · fictional brands. No client delivery or measured performance claimed.

Overview Approach Illustrative results

CONCEPT PROJECT · FICTIONAL BRANDEXPANDED CASE STUDY

Sandstone Office Supply

A catalogue campaign with clear product and revenue signals

DISCIPLINEGoogle Search & Performance Max (PMax) Ads

CONCEPT SETTINGAbu Dhabi / UAE

PROPOSED DURATION8 week setup and pilot

Fictional brand and project scenario. This is a written concept, not a record of a completed client engagement. Interface visuals are original interpretations of the supplied brief; contextual photographs are stock imagery.

A light-filled contemporary workspace — CONTEXT PHOTOGRAPHY / CONCEPT DIRECTION

01 / Context & challenge

A specific problem.
A considered starting point.

Sandstone Office Supply is a fictional office furniture retailer. Its concept product feed contains inconsistent titles, mixed chair and desk bundles and unclear lead times. Campaign reporting counts enquiry forms and purchases as equally valuable, so a high conversion count does not explain commercial performance.

02 / The objectives

What the concept sets out to improve.

Build reliable catalogue inputs, separate purchase and enquiry objectives, and evaluate paid orders with their actual order values.

03 / Scope & handover

Make the work tangible.

Feed specification
Campaign and asset group map
Ad copy set
Category creative brief
Conversion value rules
Query review checklist
Pilot report

sandstoneofficesupply / CONCEPT↗

EXPERIENCE DETAIL / Google Search & Performance Max (PMax) Ads

Make the important
details visible.

PROPOSED SCOPE · ORIGINAL CONCEPT

01Feed specificationDefine & align ↗

02Campaign and asset group mapDesign & explore ↗

03Ad copy setReview & validate ↗

04Category creative briefDefine & align ↗

05Conversion value rulesDesign & explore ↗

06Query review checklistReview & validate ↗

CONNECTED SPECIFICATIONSandstone Office Supply

02 / Proposed experience specification · visual interpretation

04 / Proposed implementation

The thinking behind the experience.

The feed plan standardised product category, model, dimensions, finish, price and availability. Products with incomplete delivery information were excluded from the pilot scope.

Search groups addressed high intent office desk and ergonomic chair terms. Brand demand was reported separately so existing recognition did not disguise acquisition performance.

PMax asset groups followed catalogue categories with matching imagery and landing destinations. Budget and conversion goals were documented before any experiment.

The measurement design made purchases primary for the retail journey and tracked business quote requests separately. Search term reviews and negative keyword decisions formed a weekly operating routine.

Proposed stack / workflow

Suggested implementation: Google Ads, Merchant Center product feeds, ecommerce analytics and back office order reconciliation. Final feature availability must be checked during implementation.

05 / Evaluation scenario

Define the measures.
Understand the limits.

Illustrative results · not measured client performance

Invented before-and-after scenario values from the concept brief. They are not benchmarks, promises or forecasts for a new engagement.

Illustrative evaluation scenario for Sandstone Office Supply. No measured client performance.
Measure	Before	After
Ad spend	AED 24000	AED 24000
Attributed paid order value	AED 72000	AED 96000
Illustrative revenue to ad spend ratio	3.0x	4.0x

Measurement method & limitations

Use equal 28 day windows and the same purchase attribution window. Exclude cancelled orders and report refunds separately. The revenue to spend ratio uses attributed paid order value divided by media spend; it does not deduct fulfilment costs or prove profit.

Search and PMax overlap, brand traffic and long B2B purchase cycles complicate attribution. No platform screenshot or actual account performance is represented.

PLANNING A SIMILAR PROJECT?

Tell us what
your business needs.

Discuss your brief ↗

Tools & technology

The right tools.
For the right reasons.

Familiar platforms. Thoughtful implementation. We choose the tools around the project, and the people who will use them.

Google AdsSearch & PMax Campaigns

Google Analytics 4Attribution & Tracking

Google Tag ManagerServer-Side CAPI Tracking

SemrushCompetitor Intelligence

The stack is shaped around your requirements, existing systems and long-term plans. All product names and brand marks belong to their respective owners.

How we work

A clear path.
From ambition
to launch.

Good work is a shared process. Clear milestones, open conversations, and space to get the details right.

01 / THE PROCESS

Discover

Understand the business, the audience, and the problem worth solving. Align on a clear direction before the work begins.

02 / THE PROCESS

Design

Explore the experience. Make the important decisions visible through layouts, prototypes and a connected visual language.

03 / THE PROCESS

Build

Turn the direction into something real. Develop, connect and refine the product, with regular opportunities to review the work.

04 / THE PROCESS

Refine & launch

Test the details across devices. Prepare the handover, make the final refinements, and bring the experience into the world.

CLARITY AT EVERY STAGE. CRAFT AT EVERY TOUCHPOINT.Talk through your project ↗

A little clarity

Good questions.
Clear answers.

Have something more specific in mind? We are happy to talk through your goals, constraints and next steps.

How do you prevent Google from spending money on irrelevant clicks?

We build extensive negative keyword lists before launching campaigns, use exact and phrase match types, and audit search term queries multiple times per week to exclude non-buying searches.

How long does it take for Google Ads smart bidding to optimize?

Smart bidding algorithms require approximately 2 to 3 weeks and 30 to 50 conversion events to learn buyer behavior and deliver optimal cost-per-acquisition performance.

Ask us a question ↗

Your next chapter

Tell us what you are thinking. We will help you see what is possible.

Let's make
your next move.

Start a conversationA good idea starts with a good conversation.

↗

Google Search & Performance Max (PMax) Ads

Meet intent.Make an impact.

Growth starts with understanding. Your business. Your audience. And the moments that connect them.

Engineered Google Ads Architecture That Eliminates Wasted Spend

High-Intent Keyword Sculpting

Performance Max (PMax) Campaign Scaling

Quality Score & Ad Rank Optimization

Google Shopping & Merchant Center Management

Local Service & Geo-Targeted Campaigns

Offline Conversion Tracking & GA4 Sync

Different challenges.Distinctive possibilities.

A better workspace starts here.

Sandstone Office Supply

A better workspace starts here.

Peakline Garage Doors

A better workspace starts here.

Kettlewick Kitchenware

The right tools.For the right reasons.

A clear path.From ambitionto launch.

Discover

Design

Build

Refine & launch

Good questions.Clear answers.

Let's makeyour next move.

Different challenges.
Distinctive possibilities.

The right tools.
For the right reasons.

A clear path.
From ambition
to launch.

Good questions.
Clear answers.

Let's make
your next move.